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When can I expect to start generating a steady income? (Read: At what point should I start freaking
I am in month 5 of my practice and things are a bit slow at the moment. I am marketing incessantly: a monthly column on YFS Entrepreneur (young, fabulous and self-employed), my blog and guest articles on various websites, a commercial on an extremely popular webshow for entrepreneurs, weekly professional networking group meetings, member of The Hub and most recently, a webinar -- all geared towards young entrepreneurs and business owners, who is my client base. I had a steady flow of clients the first few months that kept me busy but it recently came to a screeching halt. About 600 people come to my website per month but no new clients at the moment. I just published my new annual plans on my website so hopefully that will bring in some new folks. For now, I am a little worried.
Here is what I am wondering:
- Is my client base all wrong? Do they just want to read free articles but have no desire to purchase legal services?
- Is there some key marketing thing that I should be doing and have somehow missed?
- Should I add another area of practice to get me through the tough times?
I am not relying on my firm income to live at the moment. I have until September before I need to start freaking out about meeting living expenses but the 3 week slow down is worrisome.