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Website Optimization and Reference

bgerm999bgerm999 Long Island, NY

I've been reviewing the great optimized websites for small firms that were posted on Lawyerist and it's evident I need to have my firm's site brought into this decade. Does anyone have a recommendation for a reasonably priced website designer? Thank you. -BG

Comments

  • samgloversamglover Minneapolis, MN Admin
    edited January 20

    We actually do this as a free service (because we get asked so frequently). Here's the link: https://lawyerist.com/website-needs-assessment/

  • robert_monahanrobert_monahan Gurnee, IL

    Within minutes of signing up for this forum, I submitted my website to the lawyerist for an evaluation! Thank you for offering this service. It was something that was really on my mind, because I got a cold call today from a SEO marketing firm in Chicago. Their price range for SEO services were $300/month. After a gut check, I declined a meeting. However, I do need more help with search, because my content is strong, yet I want more visibility for it!

  • robert_monahanrobert_monahan Gurnee, IL

    By the way, Bgerm999 -- I used to practice on Long Island in the Nassau County Courthouse and in Jamaica, Queens too!

  • RebicklawRebicklaw Toronto, Ontario

    Careful, if you do wind up contracting with an SEO firm. Most SEO involves associating your firm's name with a lot of gibberish and puffery scattered around the web. There's often a danger of breaching ethics rules with what's put under your name--and you can't really monitor it without taking as much time as you're saving by contracting out the work.

  • samgloversamglover Minneapolis, MN Admin

    @Rebicklaw said:
    Most SEO involves associating your firm's name with a lot of gibberish and puffery scattered around the web.

    That is not what most SEO involves.

  • RebicklawRebicklaw Toronto, Ontario

    I guess I mean most third-party SEO cold-callers, at least the ones I've received.

  • samgloversamglover Minneapolis, MN Admin
    edited January 26

    You should probably be suspicious of anyone who cold calls you, yes.

    And there are plenty of companies selling "SEO services" that are ineffective or unethical. But SEO is a real marketing discipline and reputable SEOs don't use slimy tactics. (Or cold call, I'm betting. Because they have a reputation.)

  • AFFAFF United States

    For the love of god, don't hire anyone that cold calls you. That only encourages them :)

    Cold calls are the up there with the most annoying things about having a practice.

    Try upwork for web developers. Or squarespace if you want to do it yourself. I think it's worth having a budget for.

  • robert_monahanrobert_monahan Gurnee, IL

    Actually, I thought I would try to educate myself a little bit before diving in too far with a third party for SEO. So I watched some SEO videos on www.lynda.com (which is one of my favorite services!). Please check it out if you have not!

    Here is the issue that I can't quite get ahold of, and I need some advice. It has to do with the importance of "keywords."

    I would LOVE to optimize my site for personal injury cases, because they are the most profitable to me, and because that is what I handle best.

    However, I do a bi-weekly podcast/blog/radio show about a variety of legal topics, which, as I understand it, make it hard for me to rank for "personal injury" as a keyword -- unless I randomly sprinkled in "personal injury" in blog posts about evictions, foreclosures, real estate deals, etc. -- which I really would never do.

    Is there a way to make my site rank for a certain keyword, like "personal injury" when so many of my blog posts have absolutely nothing to do with it?

    If this does not make sense to you, please check out my blog for more context at www.monahanfirm.com/everydaylawpodcast...

  • samgloversamglover Minneapolis, MN Admin

    @AFF said:
    Try upwork for web developers. Or squarespace if you want to do it yourself. I think it's worth having a budget for.

    If your goal is to rank well for search terms, SquareSpace wouldn't be your first choice.

    As for UpWork, it's not that you can't get quality work there, but good SEO is hard work, and expensive. It's worth finding a reputable SEO and budgeting accordingly. There isn't much a good SEO can do for less than a couple thousand dollars a month.

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