I don't know if anyone else has struggled over this as well, but I am
working on re-working my website, and a big part of that is having it say
what I want it to say.
I put a lot of care into my writing (struggling with word choice, sentence
structure, how those affect the reader's perception, etc.), but I am
currently having a real problem coming up with the exact language to convey
the following ideas:
- Knowledge and Experience
- How amazingly awesome I am (and why I'm a decent attorney as well)
And probably some other things. Every time I put something down as a draft
it reads back as though it is the script for an infomercial or The 700 Club.
It just gets all sappy or preachy, and makes me not sound professional.
As embarrassing as this is, I'm just going to go ahead and include my draft
of my new homepage (ignore for now the fact that my specialization isn't
really specialized), and you will see what I mean.
Here it is:
Welcome to Martin Legal Services, LLC, which specializes in civil litigation
and contracts (both drafting and reviewing).
As a solo practitioner, I understand how it feels to be on your own in the
legal system, and want to help you maneuver the system and keep your
situation as low-stress as possible in the process.
My goal is to serve you with the same respect as ((big law firms give their
most prized clients) OR (something else, but something that's not quite as
over-the-top as "as I would treat royalty)), and provide service as
friendly, helpful, and caring as you receive at your favorite restaurant.
Please explore the rest of the website for specifics, be they services,
testimonials, pricing, or just some free and helpful legal information.
And of course, if you think that you might be one of my ideal clients,
please contact me so I can help you with your legal needs.
Thank you for visiting.