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Good question. I have been letting people come to me for the past couple of years, but since I am trying to grow my practice, I am starting to be more purposeful in my marketing and networking.
Start by talking to the connections you already have, so you can leverage their networks. For example, I had lunch with my friend and financial advisor, who does a lot of networking, to tell him about our new business practice. He gave me three names of people I should connect with, so I will. I also met with a business consultant who used to be interim CEO at the non-profit where my wife worked. I discovered that I might be able to refer business to her, but she also gave me a couple of names.
That is how I map out my strategy of people to contact. Also, make sure you follow up with a handwritten thank-you note! I just put together my own custom cards at cardstore.com. I just made a nice logo for the cover and printed my business card on the inside. They look great, and get as many comments as the cards themselves.