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I think that's actually the exact same as Dropbox, but it's written to sound different. For comparison, here's what Dropbox says:
ShareFile transfers all files with 256-bit SSL encryption. Passwords are also hashed so that not even ShareFile support staff is able to access them.
But what really set it apart is the price: it starts at $29.95 per month for 5 GB of storage. Holy shit that is expensive. Google Drive gives you the same amount for free.